In a November 2016 article published in Smart Energy Decisions, Metrus explains that treating and selling efficiency-as-a-service would fuel the expansion of the much analyzed but as yet unrealized $100 billion market, much like selling “solar power not panels” drove the solar market. Further, energy efficiency is a critical component of near-term sustainability targets. Therefore, financing solutions that “trade kilowatts for negawatts” will enable the energy efficiency market to capitalize on the same forces that opened to solar PV market. The article also stresses that valuing efficiency means increasingly developing projects for the built environment that include not only energy savings, but also water efficiency improvements, operational savings and renewable energy generation. Read the complete article.